The Faux Fur Revolution
In case you hadn’t noticed, fur has been allowed a rebirth in the fashion world. Imposter says that if you want to wear fur, but you have an ounce of conscience in your soul, you should have a non-murderous option. Their tagline embodies their ethic: “Saving animals by harnessing the power of enterprise.” Most of us would agree that nature is beautiful – but unfortunately some prefer to destroy that beauty in order to harness it, taking the lives of animals so they may wear that beauty on themselves. Imposter’s stance that the beauty in those animals can be harnessed without destroying lives is admirable, and although we take the stance that fur, faux or not, is not fashionable, we most definitely applaud Imposter for giving the world an option.