Not that the other vegan haircare brands are not mainstream or fabulous – but I’m talking grocery store, on every corner type mainstream. I discovered L’Oreal EverPure in my mom’s shower when I was getting ready for a trip. I thought for sure I’d read the bottle and it would be some “green” or “pure” gimmick. But lo and behold – the line is completely vegan, and says so on the bottle. Not in small print on the back, not in vague language like “cruelty free”. Nope. Smack dab on the front is it’s amazing vegan status. The line is also sulfate free and full of a bunch of good, natural stuff. And unlike many other grocery store hair products (and unfortunately most other L’Oreal products), L’Oreal EverPure is also free of animal testing. And most importantly, the products were GOOD. I didn’t need a lot of shampoo and the conditioner left my super soft and shiny.
Click this link to try L’Oreal EverPure at Beauty.com and receive free shipping on orders over $25.
Image Property of L’Oreal.